Building the Next Generation of Fans
The sports world is evolving rapidly, and the next generation of fans isn’t following the old playbook! With primetime viewers averaging 62.5 years old and just 23% of Gen Z calling themselves passionate fans, the future of fandom is uncertain. Luckily, Kidzsmart specializes in developing powerful experiences that turn today’s kids into your biggest supporters tomorrow!
Why Brands
Choose Kidzsmart
Kidzsmart is built to secure the future of fandom. We blend tradition with innovation, using insights from child development, STEAM, and emotional intelligence to build strong connections between brands and families. Our strategies are designed with a deep understanding of evolving fan behaviors, so you stay relevant while getting ahead of emerging trends!
True youth engagement doesn’t happen by chance. We build it through strategy, differentiation, and authentic connection!
The Game Changers
Brand Engagement
We bring strategy to life with play-based content, creating connections that secure your brand’s place in the happiest of childhood memories.
Brand Differentiation
With a clear strategy in place, we develop standout stories and experiences that set brands apart – making them a trusted, magnetic presence in kids’ everyday lives.
Strategic Insights
Our data-driven research reveals hidden opportunities, uncovers emerging trends, and shapes smarter youth engagement strategies that are built to last.
Our Portfolio
Case Studies
Boston Red Sox
To help the Red Sox connect with the next generation, Kidzsmart created Wally’s Playbook and the Kid Nation E-Newsletter – a year-round program that blended STEAM learning with the excitement of baseball. Through print and digital activities, we brought the Red Sox brand into fans’ homes and positioned the team as leaders in youth engagement!
Toronto Blue Jays
To build deeper connections with young fans, the Toronto Blue Jays partnered with Kidzsmart to create Ace’s Playbook – a print-based, baseball-themed resource for Jr. Jays Saturdays. By blending learning with play through puzzles, stat challenges, and storytelling, we made game days more engaging and set the Blue Jays apart from their competitors!
BC Lions
The BC Lions teamed up with Kidzsmart to launch Read, Write & ROAR! – a literacy-focused, football-themed program that brought the excitement of the game into BC classrooms. With mascot-led storytelling, print activities, and real-world rewards, the Lions inspired young readers and strengthened their bond with the whole family.
The Power of Collaboration
Innovation happens when the right minds work together.
That’s why we’ve partnered with We Are Family, the world’s leading agency for kids and families – trusted by brands like LEGO, Disney, and Mattel.
Through our partner STEM Edge Inc., we bring curriculum-aligned STEAM strategies into the mix, encouraging curiosity while kids learn through play.
The Future of Sports Starts Now
The brands that thrive tomorrow are the ones that connect with families today. Don’t wait – let’s assess where you are, uncover new opportunities, and build a strategy that makes your brand the top choice for families!
