Case Studies ❯ Boston Red Sox STEM Education Program
Boston Red Sox
STEM Education Program
Introduction
The Boston Red Sox were ready to secure their future in the world of sports fandom. If they wanted to create a lasting impression with a younger audience, they knew they needed to rethink their family engagement efforts. Kidzsmart partnered with the Red Sox to develop Wally’s Playbook and the Kid Nation E-Newsletter – two dynamic initiatives designed to educate, entertain, and inspire kids while strengthening their connection to the team.
The Goal
Building the next generation of Red Sox fans required something different. The team needed a strategy that would immerse kids in the excitement of baseball while making learning about the game fun and accessible too. That’s where Kidzsmart came in – we developed interactive, play-driven learning experiences that engaged young fans both on and off the field, while earning the trust of their parents.
The Challenge
With countless entertainment options vying for kids’ attention, the Red Sox required a solution that stood out – one that was fun but built for lasting impact. They needed to launch a national campaign that resonated with diverse families, stayed true to the team’s core values, and show their commitment to social causes. The content also needed to be developmentally appropriate, including elements that were fun for kids of all ages.
The Solution
The Red Sox collaborated with Kidzsmart to develop a multi-layered engagement strategy, combining education, play, and digital interaction to create a lasting impression. Together, we:
Designed Wally’s Playbook, an interactive STEAM activity book that connected science, technology, engineering, arts, and math with the excitement of baseball.
Launched the Kid Nation E-newsletter, delivering Red Sox news, contests, trivia, and STEAM content to keep young fans interested year-round.
Aligned the program with the Red Sox Foundation, reinforcing the team’s commitment to education, inclusion, and community engagement.
Developed engaging character designs and campaign ambassadors, ensuring content was relatable, inclusive, and visually compelling.
Created a seamless blend of digital and hands-on experiences, allowing families to engage with the Red Sox in ways that suited their lifestyle – online or in-person!
The Results
Thousands of kids and families participated, strengthening their connection to the Red Sox through fun, educational interactions.
High engagement rates showed that kids weren’t just interacting with the content, they were actively looking forward to the next issue.
STEAM education became a key pillar of the Red Sox’s youth engagement efforts, making learning accessible and enjoyable for young fans.
Client Testimonial
“Through a collaborative effort between the Red Sox marketing department and the folks at Kidzsmart, we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books… We’ve covered everything from activities, player profiles, collectible posters and STEAM reasoning to engage kids. I believe the efforts from this partnership have been very successful and have added value to our Fan Club’s memberships.”
- Greg Karademos, Marketing Rep/Kid Nation Team Lead at Boston Red Sox
Inspired by This Success?
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