For 25+ years, we’ve been at the forefront of play-driven learning, helping brands across restaurants, hospitality, professional sports, travel & tourism, government, healthcare, and education to create meaningful connections with families.
Families are more than just another audience – they’re the heart of lasting brand success! But capturing their attention isn’t enough, and true loyalty happens when you create experiences that kids love and parents trust.
Our Approach
Where Play Meets Purpose
Keeping kids entertained is one thing, and keeping them engaged in a way that adds value is another. Many brands miss this, but we know that the best engagement happens when play meets purpose.
Our customized strategies blend digital and hands-on experiences to encourage creativity and curiosity, build life skills, and bring families together. When kids learn through the content they consume and parents see real value in the experience, it creates something deeper. You establish an emotional connection that welcomes your brand as a trusted part of family life.
A Team That Knows
Families Best
What makes our team different is that we’re not just creative – we’re strategic. With a blend of expertise in child development and education, emotional intelligence, financial literacy, wellbeing and more, our team goes beyond fun to create experiences that matter.
Through our partnerships, we gather insights from hundreds of families worldwide, staying ahead of emerging trends. Our engagement strategies are rooted in research and designed to create authentic, meaningful experiences that stand the test of time.
That’s why Kidzsmart is trusted by global brands and families alike. We don’t just engage with short-term solutions; we build authentic, long-lasting connections for brands and families.
Meet Our Leadership Team
President & CEO
Ambrose Hong leads Kidzsmart Communications strategic growth, guiding the company into new sectors, markets, and delivery models that help brands connect more meaningfully with kids and families. With a background in finance and venture-stage company building, Ambrose brings a disciplined, future-focused approach to growing organizations and developing teams, preparing them to scale successfully.
As President & CEO, Ambrose is spearheading Kidzsmart’s evolution beyond traditional programs into digital-first platforms, scalable content ecosystems, and thought-leadership-driven partnerships. His leadership supports the development of interactive apps, hybrid digital-physical experiences, and play-based learning solutions designed for today’s multi-platform environments.
Ambrose works closely with Kidzsmart’s creative, sales, marketing and operations to ensure every initiative balances innovation with trust — helping client brands expand into new opportunities while maintaining kid-safe, privacy-aware, and parent-approved standards. Under his guidance, Kidzsmart continues to grow as a trusted partner for organizations seeking future-ready, family-centric engagement.
Ambrose Hong, CPA, CGA
Director of Creative & Marketing
Loralee Butler leads creative direction and marketing strategy at Kidzsmart Communications, bringing over 20 years of experience across kids, toys, and family-focused brands. With a multidisciplinary background spanning creative, content, and marketing, she takes an audience-first approach to building meaningful, engaging experiences for kids and families.
Loralee has worked with globally recognized licensed kids’ and family brands across entertainment, toys, and advertising, including TV and digital campaigns. Her work spans play-based learning, branded content, community outreach, and multi-platform initiatives designed to earn parent trust while delighting young audiences.
A CMA Award–winning marketer, Loralee blends creative execution with strategic thinking — collaborating closely with internal teams, partners, and clients to shape experiences that balance creativity, clarity, and real-world impact.
Loralee Butler
Kyle Ancelin
Director of Business & Partnership Development
Darren leads business development and strategic partnerships at Kidzsmart Communications, helping brands connect with kids and families through meaningful, play-driven engagement. With over 20 years at Kidzsmart, Darren brings a rare combination of creative roots and commercial expertise, allowing him to bridge client goals with solutions that drive long-term value.
Starting his career at Kidzsmart as an illustrator, Darren has grown alongside the company, gaining deep insight into how creative content, experiential programs, and family-focused marketing work together to build trust and brand loyalty. Today, he works closely with partners across sports, restaurants, entertainment, education, and community organizations to identify opportunities, shape programs, and guide collaborations from concept to execution.
Darren is known for his relationship-driven approach, helping clients navigate complex stakeholder environments while ensuring ideas stay grounded in what resonates with kids and families in the real world.
Outside of work, Darren is a lifelong creative, a dedicated family man, and a collector of classic View-Master reels — a reflection of his enduring appreciation for storytelling and nostalgia.
VP of Sales
Kyle brings a proven track record in building high-performing sales teams and sustainable revenue systems for growing organizations. Recognized in 2025 as a top-performing sales leader for his work building sales infrastructure, playbooks, and teams from the ground up, he specializes in translating ambitious growth goals into clear strategy, structure, and accountability.
Kyle leads sales strategy at Kidzsmart, focusing on building scalable growth systems and strengthening partnerships across kid- and family-focused brands. He works closely with the leadership team to align sales efforts with Kidzsmart’s evolving offerings, ensuring a strong connection between client needs, solutions, and long-term growth goals.
Darren Paul
Director of Strategic Accounts
Clients partner with Jasmine Kafka to bring clarity and strategic direction to complex initiatives - shaping ideas into cohesive programs that drive measurable impact across national and enterprise accounts. She leads accounts from strategic vision through execution, aligning stakeholders, priorities, and delivery to ensure outcomes have measurable impact.
With deep experience in stakeholder management, budgeting, and cross-functional coordination, Jasmine helps organizations uncover opportunities, define strategic paths, and connect creative solutions to real business outcomes.
As an ICF-certified coach (ACC, CLC), Jasmine brings a clarity-first leadership style to her work - helping teams, partners, and clients navigate complexity with confidence, focus, and shared purpose. She is known for balancing strategic direction with accountability, ensuring both people and programs move forward successfully.
Jasmine Kafka
Director of Project Management
Pierre Gilbert leads project management and operations at Kidzsmart Communications, ensuring creative ideas move efficiently from concept to launch across complex, multi-stakeholder initiatives. With over 20 years of experience across both agency and client-side environments in print, design, and production, Pierre brings structure, clarity, and reliability to every project.
Known for his data-informed, solution-oriented approach, Pierre focuses on aligning timelines, budgets, and deliverables to support high-quality execution without unnecessary friction. He works closely with internal teams and external partners to keep projects on track, scalable, and outcome driven.
Pierre’s ability to balance creative ambition with operational discipline makes him a key driver of consistency, accountability, and scalability across Kidzsmart’s work. Outside the office, he enjoys time on the golf course — bringing the same focus, precision, and positive energy to his game as he does to his projects.
Pierre Gilbert
Director of Finance
Evon oversees the financial and human resources function at Kidzsmart, providing guidance and support to ensure the business operates efficiently and sustainably. As Director of Finance, she partners closely with leadership to inform decision making, support new initiatives, and maintain a solid financial foundation for the company to grow confidently across new programs, platforms, and partnerships.
Evon Tsang, CPA, CGA
We're a proud partner of We Are Family, the world’s leading agency for kids and families – trusted by brands like LEGO, Disney, and Mattel.
By partnering with STEM Edge Inc., we bring curriculum-aligned STEAM strategies into the mix, encouraging curiosity while kids learn through play.