Get Ready to
Grow the Game!
Youth sports participation is at its lowest in a decade, with only 36% of kids playing regularly. National sports organizations are making it a priority to “Grow the Game” – a movement to spark early interest and create inclusive experiences for young athletes and fans. Kidzsmart partners with these organizations to design engaging, educational, and culturally relevant strategies that get kids moving, learning, and falling in love with the game!
Teaming Up with Kidzsmart
We know what it takes to turn curiosity into passion and first-time players into lifelong fans. With deep knowledge of child development, STEAM, and emotional intelligence, we create inclusive programs that reflect real kids and real communities. Plus, we help organizations align with national priorities – like Canada’s $10.5M Community Sport for All initiative – to unlock funding opportunities and get even more kids involved in the game!
True youth engagement doesn’t happen by chance. We build it through strategy, differentiation, and serious play power!
The Game Changers
Brand Engagement
We bring strategy to life with play-based content, creating connections that secure your brand’s place in happy childhood memories.
Brand Differentiation
With a clear strategy in place, we develop standout stories and experiences that set your brand apart – making you a trusted team player in kids’ everyday lives!
Strategic Insights
Our data-driven research reveals hidden opportunities, uncovers emerging trends, and futureproofs your game plan.
Our Portfolio
Case Studies
Canada Soccer
To support Canada Soccer’s Soccer in Schools initiative, Kidzsmart created a series of multilingual, age-specific playbooks that inspired learning through play. With fun skill-building activities, mascot-led engagement, and a co-developed Indigenous edition, the program reflected Canada's diverse youth; and helped Canada Soccer lead the way in inclusive, play-based fan development!
Boston Pizza x Hockey Canada
To deepen Boston Pizza’s connection with kids, Kidzsmart partnered with Hockey Canada to create a strategy that brought the excitement of hockey right to the restaurant. Featuring the BP All-Stars and mascot Lionel, each edition highlighted values like teamwork and community through interactive print and digital experiences. The activity books even evolved to include Boston Pizza’s Future Prospects Foundation, as well as partnerships with Hockey Canada, Sportsnet, Toronto Blue Jays and several NHL teams!
The Power of Collaboration
Innovation happens when the right minds work together.
That’s why we’ve partnered with We Are Family, the world’s leading agency for kids and families – trusted by brands like LEGO, Disney, and Mattel.
Through our partner STEM Edge Inc., we bring curriculum-aligned STEAM strategies into the mix, encouraging curiosity while kids learn through play.
Growing the Game Starts Today
Successfully growing the game means connecting with youth today. Don’t wait – let’s assess where you are, uncover new opportunities, and build a strategy to encourage a lifelong love of the game!
