Connecting Government With Growing Minds
Now more than ever, government bodies need to build trust, encourage participation, and inspire action in the next generation – all while reaching diverse communities in a way that feels accessible and inclusive. And when it comes to educating kids and making it stick, facts alone aren’t enough! Luckily, Kidzsmart transforms complex topics like energy conservation, public safety, and wellness into fun learning experiences that make a lasting impact on youth.
Why Government Bodies Trust Kidzsmart
We understand how to make important ideas land, and our expertise in emotional intelligence, STEAM, child development, and storytelling allows us to design campaigns that truly resonate with youth. From public health to sustainability initiatives, we show government organizations how to connect with kids and families, and help them remember what they learn! Plus, our work is equity-focused, community-informed, and built to support national and provincial goals around education, engagement, and inclusion.
Lasting engagement requires commitment, a smart strategy, creative thinking, and thoughtful design.
A Strategy for Public Good
Brand Engagement
Through creativity, play, and emotionally resonant storytelling, we help kids and caregivers connect to your message in ways that are fun, relevant, and long-lasting.
Brand Differentiation
We create experiences that reflect real communities and cultural contexts, so that every child feels seen, valued, and ready to participate.
Strategic Insights
We turn research and policy priorities into family-friendly campaigns, helping government bodies reach their engagement goals.
Our Portfolio
Case Studies
BC Hydro: Power Smart for Schools
To increase understanding and action around energy conservation, BC Hydro partnered with Kidzsmart to create culturally relevant, STEAM-based learning programs for classrooms and families across BC. By celebrating traditions like Lunar New Year and Diwali, and integrating Indigenous knowledge through a Two-Eyed Seeing lens, the program helped kids see themselves in the content – inspiring real-world behavior change at home and in schools.
Government of Canada: Making Safety Stick
Health Canada came to us with a challenge: how do we teach kids about safety and hygiene without it sounding like a lecture? The answer was Radar the Safety Dog – a friendly guide leading kids through two age-specific booklets filled with fun games and creative challenges! Designed in partnership with the First Nations and Inuit Health Branch, the program encouraged family conversations about wellness and safe habits. Its success led to an expansion into tactile screen-free tools commissioned by the Canadian Institutes of Health Research.
The Power of Collaboration
Innovation happens when the right minds work together.
That’s why we’ve partnered with We Are Family, the world’s leading agency for kids and families – trusted by brands like LEGO, Disney, and Mattel.
Through our partner STEM Edge Inc., we bring curriculum-aligned STEAM strategies into the mix, encouraging curiosity while kids learn through play.
Turn Education Into Action
Whether you’re launching a national campaign or a local initiative, we help government bodies create experiences that make public education stick. Let’s work together to build a strategy that inspires families and makes a difference!