Case Studies ❯ Boston Pizza Sports Outreach Program
Boston Pizza
Sports Outreach Program
Introduction
Boston Pizza International was already known for its popular kids’ menu that went beyond the basics, but they wanted to take the family dining experience even further. To achieve this, they partnered with Kidzsmart to create a sports-themed outreach program that celebrated teamwork, resilience, and the excitement of the game.
Goal
Increasing sales and market share was important, and to do this Boston Pizza knew they needed to create a space where families felt valued, understood, and inspired. They recognized that authentic engagement would be the key to building customer loyalty, and they were looking for a solution that would bring this to life in a way that was meaningful and fun! By integrating the excitement of sports into the experience, Boston Pizza aimed to connect with young fans and their families on a deeper level.
The Challenge
The family dining market was crowded, and Boston Pizza needed a way to stand out. Parents today, especially millennial parents, are looking for more than just convenience with the food they eat and brands they support. They want experiences that align with their values, support their communities, and contribute positively to their kids’ development.
At the same time, the campaign needed to be adaptable, reaching children of different ages while remaining relevant in an ever-evolving social and digital landscape. With sports being such a universal passion for families, Boston Pizza saw an opportunity to integrate it into their strategy – but they needed a partner who could bring that vision to life in an engaging and impactful way.
Solution
Kidzsmart worked closely with Boston Pizza to create a multi-layered, emotionally engaging strategy that would bring families together through the shared love of sports. Our approach included:
Developing a customized, sports-themed program featuring hockey, basketball, baseball, and more – helping kids engage with their favorite sports while reinforcing important values.
Partnering with recognizable sports brands, including the Vancouver Canucks, to add a level of authenticity and excitement for young fans.
Blending digital, hands-on, and in-restaurant engagement, ensuring that every touchpoint deepened the connection between families and the brand.
Aligning the kids' and family brand with Boston Pizza Foundation Future Prospects, reinforcing Boston Pizza’s commitment to giving back and making a difference in communities.
Introducing diverse, inclusive characters and relatable campaign ambassadors who kids could see themselves in.
Building trust with parents through high-quality, play-driven content that encouraged learning, growth, and a love for sports.
Results
28% year-over-year increase in kids' menu sales, proving that creating an emotional connection between brands and families leads to business success.
Increased foot traffic and deeper customer engagement across all locations, as families returned for trusted experiences that they knew would be special.
Recognition as a Top 3 Finalist for the National Restaurant Association's Marketing Award, highlighting the innovation behind the campaign.
Earned the prestigious Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, a testament to the trust families placed in the brand.
Strengthened brand loyalty among families through personalized, heartfelt marketing that resonated beyond the dining table.
Established Boston Pizza as a leader in family-friendly dining, proving that when brands create meaningful experiences, they create lasting connections.
“Kidzsmart has consistently delivered content that's on-brand, educational, engaging, and most importantly FUN! The team is always a pleasure to work with and they've helped us build loyalty through an outstanding kids’ program.”
Client Testimonial
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