Case Studies ❯ Community Outreach Programs for Sports Teams

Community Outreach Programs for Sports Teams

Connecting Sports Teams With The Next Generation Of Fans

Sports teams need to ensure that they capture the next generation of fans 10 to 20 years down the road, and kids’ programs are a great way to connect and engage with families and children. Studies show that kids are becoming fans at a younger age. This is important because once they find their team, they become fans for life.

The Goal

Connecting with kids, families, and communities to grow fan base, revenues and franchise value.

The Challenge

Our sports clients understood the value in creating lasting memories and forging fan loyalty by investing in families – and Kidzsmart was at the core of this! By offering a kids program our clients lead the way to winning over the hearts, minds, and loyalty of the family fan.

The Solution

Considering the importance of targeting the young fan demographic, Kidzsmart strategically created programs that integrated both the brand and an educational element. Through fun, kid-centric design, language and original activities, kids are drawn into the Team’s world, it’s an experience created exclusively for them. A variety of content ensures that there is fun and engagement for a wide range of ages and interests.

The Results

These program materials strengthened the connection between kids, their families, and the team—and loyalty at a young age often means loyalty for life. From creative concepts through to execution, our programs reached thousands of loyal kids and their families. The sports content inspires young fans and bringing sports to kids through the sciences, trivia, problem solving & play. Kidzsmart is proud to contribute to these initiatives that promote learning and community building in a unique and meaningful way.