Studies show that engaging youth is extremely important for building a life-long fan base!
A partner since 2011, Ace’s Playbook has been an essential part of the Jr. Jays program with 30,000 books printed and distributed during Saturday home games.
A partner since 2015, the Boston Red Sox have extended their Kid Nation outreach to include Wally's Playbook and e-newsletter, developed by Kidzsmart.
A partner since 2005, the BC Lion's Read, Write and ROAR! program has become a popular literacy incentive among their youngest fans.
Major League Baseball, over the past few years, has recognized the importance of marketing our brand to today’s youth in an effort to bolster the sport’s popularity as competition in the sports/entertainment industry becomes increasingly competitive.