White Spot Restaurants, a Canadian dining chain, has partnered with Kidzsmart to reimagine their iconic kids’ program – the Pirate Pak. Featuring a newly-designed 3D augmented pirate ship, revamped treasure map (kids’ menu) and The Cluckaneers, a fresh cast of animated characters, the combination will excite and engage family customers.
The Pirate Pak has been a classic component to White Spot’s kids’ program since 1968, selling over 25 million ships. It was important for the new program to stay true to the restaurant brand, yet provide kids with fresh games and features. Bringing the program into the digital age also integrates the family experience so that diners can play games, make music, read stories, watch videos, and interact with the characters in the restaurant and on the go.
"Since 1928, we have been committed to providing a family-friendly dining experience that's unmatched by any other restaurant," said White Spot President Warren Erhart. "The Pirate Pak is a central part of that dining experience for kids, so we're excited to sail our iconic ship into the digital age."
Kidzsmart is thrilled to have collaborated with White Spot to reinvent their classic kids’ program. Stay tuned for more games and activities as the program evolves, The Cluckaneers are just setting sail!