The Buckaroo Adventures gets a new style!
The refresh for Roy Rogers was, in part, a response to their request to increase their program from two issues per year to four. Roy Rogers, a fast casual restaurant, was finding that two issues was not sufficient variety to entertain their most loyal and frequent clients. We proposed a variety of new options, and they opted for a change in format, from a 6-panel fold to a booklet-style format.
Each set of four books follows an overarching theme, with each booklet showcasing a different aspect of that theme. For our launch edition, we went with Sports, with baseball, soccer, hockey and football versions.