Families are a key demographic and revenue source for restaurants. In fact, family meals represent nearly 23% of food service occasions. Therefore…
Aside from sleeping and breathing, nothing comes quite as naturally to a child as engaging in play. The benefits of play range from strengthening problem-solving, cognitive skills, social development, and adaptability.
In the digital world, more restaurants are using mobile gaming to engage their family customers and add value. Although families are still as hungry as ever, their dining experience is heavily influenced by the restaurants' ability to be accommodating given the challenges parents face when taking their children out to dine.
Top restaurant brands have already recognized mobile gamification for families as the next big thing when it comes to brand engagement and adding to the overall dining experience.
However, having an engaging kids mobile app isn’t just about enjoying the dining experience. Restaurant brands benefit indirectly from doing the following...
- Collecting valuable consumer data
- Offering personalized communication
- Developing a long-term relationship with kids and families
- Creating involvement through a personalized experience
- Driving brand advocacy
Let’s take a look at three restaurant-branded apps that are executing this concept to ensure and support that their family customers - love their brand!
Mcdonalds is no stranger to the family dining experience. Luckily, this dog has new tricks with the McPlay app!
McPlay is built on role-play games and activities that help kids develop useful new skills. We believe that kids learn best when we engage their imaginations in social play. So we help them think in innovative ways to feed their curiosity, spark their creativity – and inspire them to create new things they can be proud of.
Things to note:
• No in-app purchases
• No third-party advertising
• Updated regularly with new games and characters
2. White Spot Kids App
White Spot Restaurants, a Canadian dining chain, has partnered with Kidzsmart to reimagine their iconic kids’ program – the Pirate Pak. Featuring a newly-designed 3D augmented pirate ship, revamped treasure map (kids’ menu) and The Cluckaneers, a fresh cast of animated characters, the combination will excite and engage family customers.
Bringing the program into the digital age also integrates the family experience so that diners can play games, make music, read stories, watch videos, and interact with the characters in the restaurant and on the go.
3. Blimpie Run
Blimpie is America's oldest, continually operating sub sandwich chain, serving sandwiches made with quality fresh-sliced meats, cheeses and fresh veggies since 1964. For almost 50 years Blimpie has been providing customers with the ultimate sandwich experience and now through the Blimpie Run™ app users can enjoy Blimpie in an all new interactive way. Game on!
Users can also share their scores with friends with a direct link to post high scores on Facebook, Twitter or email.
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