Kidzsmart Insights

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Find out how to lead the field in engaging the highest spending segment in dining: The Family

Updated: July, 2018

 

KIDS ARE FOODIES!

Kids’ increasingly sophisticated tastes drive menu decisions. Growing up in an increasingly multicultural world, kids today are exposed to a wider range of foods, and avors.

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THE HEALTH BALANCE

Parents of younger kids prioritize health, however it’s less of a priority for restaurant occasions. Parents (often millennials) look to terms like organic and natural to indicate health, and also gravitate to gluten-free, vegetarian and vegan claims.

 

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