Black Bear Diner

Program Case Study

Find out how a Kidzsmart Program helped Black Bear Diner create an
engaging experience for their Kids' and Family customers

The Strategy & Solutions

Black Bear Diner is a fast-growing, community-oriented, family dining concept that offers a one-of-a-kind experience in a fun, bear-themed atmosphere. In 2009, Kidzsmart initiated a new design and format to align Black Bear Diner’s kids’ program even more closely with their branding. The result was The Beary Tale Times, a quarterly newspaper format that features a themed story, fun games, and their kids’ menu. This newspaper format echoes the wholesome feel of the Black Bear Diner brand, as well as a welcome solution to their budgetary requirements.

In response to a new brand focus on healthy living in 2013, Black Bear Diner asked Kidzsmart to integrate this message into their kids’ program. We created “Fit Cubs: Beary, Beary Healthy”, a full page of games and messaging that focuses on nutrition, exercise and getting outside.


Black Bear Diner

What we did

Kids and Family Program
Activity Books



The Response

In 2016, the Black Bear Diner program earned the PTPA™ Seal of Approval. The PTPA™ (Parent Tested Parent Approved) program brings 70,000+ volunteer parent consumers together with products to test them in real-life settings. Black Bear Diner has consistently received positive feedback for The Beary Tale Times.

The kids (both of my older sons aged 4 and 9) really enjoyed and had fun with their activity. They even brought them home and continued to use them!
— PTPA Participant


A delightful, engaging experience

Family meals represent nearly one in four (23%) food service occasions, with an average check of $20.83, higher than the average of $12.60 for all other occasions.  Families are busy, and the ability to connect with each other and catch up over a meal is especially valuable, both for parents and kids.

Our team is passionate about creating products and experiences that families will love, and Black Bear Diner’s kids’ program stands out by offering entertainment options that bring the whole family together.

Help meet today's customers' dietary needs

Kids are foodies! Parents prioritize health and want healthier items on kids’ menus. Furthermore, modern parents are increasingly likely to be vegan or vegetarian! Black Bear Dinerrecognizes the importance of healthier food and options on their kids’ menu and highlights an active lifestyle with the Fit Cub page.

About Kidzsmart Concepts

Kidzsmart Concepts Inc. is a privately-owned, kids and family marketing company, with offices in Vancouver and Gibsons, BC. Founded in 2000, we provide awesome family experiences that differentiate your brand and drive measurable results. Kidzsmart’s capabilities and expertise includes the creation of intelligent, character-driven stories, engaging games and activities that captivate and educate children and families.


About Black Bear Diner

Founded in Mt. Shasta, Calif., in 1995, Black Bear Diner was born from a desire to bring home-style comfort food classics and personal service back to the dining experience. The family dining concept offers a vast menu anchored on hearty portions and excellent value. The franchise has grown to over 100 locations in 10 western states. Black Bear Diner is consistently ranked by restaurant industry observers as one of the smartest growing brands. For a full menu and additional information, please visit