Kidzsmart created a kids and family engagement program featuring the Texas Roadhouse mascot Andy Armadillo and his sidekick Iggy the Iguana that is updated quarterly with fresh content, premiums and digital updates. To bridge the print with digital, a coloring app is available for kids, which features content based on the latest legend themes of the activity books.
• 8 page activity book featuring Andy Armadillo and famous legends across America
• Digital coloring app
• Collectible premiums linking to the creative adventures