Pizza Hut’s BOOK IT! team looked to Kidzsmart to develop and create communications to motivate children to read by rewarding their literacy accomplishments with praise, recognition and pizza. Kidzsmart created all of the kids, parents and classroom materials, and provided maintenance to the online Minute Tracker website which helps teachers set and track reading goals. The program now reaches over 14 million students in 38,000 elementary schools annually.
• BOOK IT! program materials including teachers resources, parent communications, and children’s reading certificates and passports
• Minute Tracker website | bookitprogram.kidzsmart.com to view the site
• Illustrated custom Jeff Kinney short story | splat.pizzahut.com to view the site