Read, Write & ROAR! - Refreshed!

Top to bottom: BC Lions' activity book examples from 2006, 2010, and 2016 show the evolution of their Read, Write & ROAR! activity books.

Top to bottom: BC Lions' activity book examples from 2006, 2010, and 2016 show the evolution of their Read, Write & ROAR! activity books.

In 2016, the BC Lions football team (CFL) underwent a corporate branding update, so the annual activity book that we create for them needed to reflect their new brand. This bolder brand brings a more exciting feel to their Read, Write & ROAR! activity book, however, the focus of the program remains the same: literacy—reading daily, writing, and building a love of books.