Harbour Air: Flying with a Fresh Focus on Families

Top: Harbour Air's activity book from 2011. Bottom: Refreshed 2016 activity book featuring new mascots: Turbo and Sammy.

Top: Harbour Air's activity book from 2011. Bottom: Refreshed 2016 activity book featuring new mascots: Turbo and Sammy.

Harbour Air (and Westcoast Air) is a Vancouver-based carrier with a fleet of seaplanes that connects the Vancouver area with Vancouver Island and the Sunshine Coast. Harbour Air reached out to Kidzsmart, seeking to revamp the original activity book we created from 2011. Their new focus is the family market and they wanted to refresh their booklet to communicate this, as well as feature their new, kid-friendly mascots: Turbo and Sammy. Harbour Air felt the books turned out great. They are also eager to feature their new premiums alongside the booklets.

Everyone at Kidzsmart made our project go smoothly—all our ideas were incorporated, and their input was very valuable. We were quickly given a final product that totally exceeded our expectations! We’ll work with them again for sure!
— Mark Scoretz, Purchasing & Distribution