In 2016, we enjoyed several client refreshes. Here, we highlight four of them: the BC Lions, Roy Rogers, Harbour Air, and Cracker Barrel.
BC Lions: Bold Branding Encourages A Love for Literacy
In 2016, the BC Lions football team (CFL) underwent a corporate branding update, so the annual activity book that we create for them needed to reflect their new brand. This bolder brand brings a more exciting feel to their "Read, Write & Roar" activity book, however, the focus of the program remains the same: literacy—reading daily, writing, and building a love of books.
Roy Rogers: More Frequency, More Fun
The refresh for Roy Rogers was, in part, a response to their request to increase their program from two issues per year to four. Roy Rogers, a fast casual restaurant, was finding that two issues was not sufficient variety to entertain their most loyal and frequent clients. We proposed a variety of new options, and they opted for a change in format, from a 6-panel fold to a booklet-style format.
Each set of four books follows an overarching theme, with each booklet showcasing a different aspect of that theme. For our launch edition, we went with Sports, with baseball, soccer, hockey and football versions.
Harbour Air: Flying With A Fresh Focus on Families
Harbour Air (and Westcoast Air) is a Vancouver-based carrier with a fleet of seaplanes that connects the Vancouver area with Vancouver Island and the Sunshine Coast. Harbour Air reached out to Kidzsmart, seeking to revamp the original activity book we created from 2011. Their new focus is the family market and they wanted to refresh their booklet to communicate this, as well as feature their new, kid-friendly mascots: Turbo and Sammy. Harbour Air felt the books turned out great. They are also eager to feature their new premiums alongside the booklets.
"Everyone at Kidzsmart made our project go smoothly—all our idea were incorporated, and their input was very valuable. We were quickly given a final product that totally exceeded our expectations! We’ll work with them again for sure!"
Cracker Barrel: A Traditional of Family Engagement Continues for Today's Market
Cracker Barrel Old Country Store Inc. has been a Kidzsmart partner since 2005 with the same quaint character style and book design. Styles and trends are constantly changing and Kidzsmart approached Cracker Barrel to refresh their Cracker Barrel Buddies kids' program for today's family market.
Parameters requested from Cracker Barrel included: maintaining continuity in their kids’ program, keeping true to the most successful features of the program, and retaining the old-fashioned style that is an extension of their overall corporate brand.
We approached Cracker Barrel with several creative options. They chose a moderate evolution of the original characters, reinforcing visual continuity within the program. However, this style is slightly more dynamic and contemporary, allowing for more expressive facial features and poses. The booklet content also evolved, including a wider variety of games and activities, continuing to feature ‘family engagement’.
The evolution of the Cracker Barrel Buddies program was well-received, with very positive feedback from those who had known the Cracker Barrel Buddies for years.