Jasmine, a member of the Kidzsmart recently had a terrific article published on Restaurants Canada on family engagement. We have included an excerpt below with a link to the full article. Way to go Jasmine!
Making the Case for Family Engagement
Families represent a key target for most restaurant segments given that families with children under the age of 18 spend over $60 per week on restaurants compared to average spending among all restaurant goers of $50 per week. Leading industry consultants forecast that family dining visits will increase this year, as the economy improves and restaurants continue to make kid friendly environments, offerings, and menus. Behind every family decision are the kids, and they are the key to winning the loyalty of the family. Show that you value kids, and you will win the parents. By offering a kid-friendly environment, and entertainment suitable for a range of ages, families are more likely to visit your restaurant.