The Toronto Blue Jays franchise approached Kidzsmart in 2011 looking for a dynamic way to engage kids on their Jr. Jays Saturdays games. Since then, Ace’s Playbook has been an incentive for kids to get involved in their team’s home games, and to bring Ace’s activities back home. Content and branded games are geared specifically towards kids under 12 years of age, featuring interesting player statistics, baseball-themed activities and the team’s successes and milestones over the years.
Since its inception, Ace’s Playbook has been an essential part of the Jr. Jays program with 30,000 books printed and distributed during games.
Your mascot in play!
The development of a branded character is a huge investment for an organization. Kidzsmart's team of illustrators and designers can help you bring yours to life, or help you develop one from scratch!
These kids' programs are great examples of how we use mascots in our programs for the next level of family engagement: