For 115 years, The Boston Red Sox have been a renowned professional baseball team and have a proud history as one of the oldest clubs in the MLB. They are deeply rooted in the local community and strive to prioritize fresh and relevant ways of interacting with their youngest fans.
As integrated offerings of the Kid Nation fan club, Wally’s Playbook and the Kid Nation e-newsletter allow the Sox to demonstrate how much they value their youth market. These materials strengthen the connection between kids, their families, and the team—and loyalty at a young age often means loyalty for life.
Through a collaborative effort [...] we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books. I believe the efforts from this partnership have been very successful and have added value to our Fan Club’s memberships while also helping us on the way to accomplishing our broader organizational goals.”
~ Greg Karademos, Boston Red Sox Marketing Rep/Kid Nation Team Lead, 2016
It's a no-brainer...
Making educational content fun and interactive is the (kidz)smart way to engage with the kids! Our family audience values content, messaging and activities that not only interest kids, but inspire them to keep their brains and bodies active! Check out how other clients use educational values to achieve their outreach goals.