The BC Lions are a professional Canadian football team competing in the West Division of the Canadian Football League (CFL).
Aside from playing professional football, the BC Lions are dedicated to kids and families, actively contributing to communities across the province through outreach programs, partnerships, sponsorships and donations. Believing in the importance of education and literacy in building a better future for all, the BC Lions chose Kidzsmart’s approach to kids’ marketing—an ideal mix of fun and fascination, education and entertainment, leadership and laughter—to achieve their community objectives.
Now in its 15th year, the Read, Write & ROAR! program is distributed to more than 16 school districts and reaches over 20,000 elementary school students. The BC Lions’ Read, Write & ROAR! literacy program has become a classroom favorite across British Columbia.
Home team advantage!
The dedication that the BC Lions have shown to their program is truly inspiring, and their message of literacy to kids continues to grow. In an age of throw-away media, creating a substantial piece of content that wants to be taken home can make-or-break your message. Here are some other Kidzsmart programs that have invested in full activity books: