White Spot is a cultural cornerstone in British Columbia and the White Spot Pirate Pak has delighted kids for 40 years. Since its introduction in 1968, the ship itself has undergone several aesthetic iterations to stay current with the times.
In 2016, Kidzsmart revamped the Pirate Pak program with a fresh look, unique characters, an exciting narrative, and the introduction of a digital strategy using Kidzsmart’s SmartLenz technology. The Legendary MisAdventures of the Cluckaneers leverages the Pirate Pak’s existing legacy and popularity, endeavoring to re-energize the program and encourage further loyalty from modern kids and their families. With this program, kids can choose crayon-to-paper interaction or digital play—for a truly modern White Spot experience.
Not just for Junior...
The massive launch of the White Spot program was a huge success, even garnering TV spots! The strategy behind the Cluckaneers was to ensure that the whole family was included in the fun. All-ages games, trivia and messaging will truly make for a night of family togetherness.
Other great programs that involve mom and dad include: