Since the first restaurant opened its doors in 1969, Cracker Barrel’s signature brand of nostalgia, home-cooked classics and “southern hospitality” has resulted in a winning recipe for patron loyalty.
Kidzsmart’s Cracker Barrel Old Country Store’s kids’ program debuted in 2005, employing a unique barrel-shaped book and on-point branding. Each issue highlights a specific theme and includes the diverse Cracker Barrel Kids. Themes emphasize togetherness, play and fun—messaging that translated Cracker Barrel’s overall brand value of "connectedness" for the kids’ market. An illustrated menu and a find-it game using illustrated merchandise from Cracker Barrel’s shop result in a program that is truly their “brand in play”.
Come play with us!
Having a consistent and identifiable group of characters has proven to be a fantastic way to connect with kids and keep a program fresh. Check out how these other programs use Kidzsmart-created characters to enhance their brand: