FortisBC is an integrated energy solutions provider, serving approximately 1.1 million customers in more than 135 communities. Kidzsmart was asked by FortisBC to reinvent, refocus and upgrade the current school & community outreach programs, and with that, create a consistent look, voice and brand for all school and outreach communications.
The results exceeded all expectations. Within the classroom, teachers noted that using the characters to deliver key messages really resonated with their students. Kids of all ages found themselves fully engaged with the Energy is Awesome content, cheering for the FortisBC characters, and checking out the website to further interact with them. The accolades from communities and families was also rewarding. These families now see the value that FortisBC places on their children, on education and on the community, and the positive impact on FortisBC’s brand has been very significant.
The combination of print and digital components has become imperative in capturing the attention of today's youth. Kids' access to computers, tablets and smartphones is changing how they interact with brands. Kidzsmart's engaging and cost-effective digital strategies are a great way to engage kids and families in-house or at-home. See how Kidzsmart brings other programs into the digital universe: