Pizza Hut Inc. is the world’s largest pizza restaurant company, with 10,200 restaurants in 87 countries around the globe. The BOOK IT!® program was created in 1984 as a resource package for teachers and parents to promote literacy among children.
Since 2006, Kidzsmart has worked alongside Pizza Hut, working within their brand as it has evolved. Our contributions to the BOOK IT! Program have been ongoing since 2009, working with their partners and creating teacher and student resources. BOOK IT! reaches over 14 million students in 38,000 US elementary schools annually.
Kidzsmart also creates Pizza Hut’s in-store activity sheets three times annually.
Not by accident...
The success and longevity of Pizza Hut's BOOK IT! program was won by hard work and passionate dedication, and it is a program that continues to inspire out own studio. See how other clients use kids' programs to connect with their communities: