In 2012, Boston Pizza (BP) approached Kidzsmart looking to revamp their kids’ program and create a truly unique family experience that highlighted their company and its values. Through a collaborative creative process, the All-Stars program has become one of the most recognizable and dynamic programs in the Canadian restaurant industry.
This benchmark program overachieved its objectives, driving +13% turnaround in family net sales. It was also nominated as a top 3 finalist in the 2014 National Restaurant Association’s Operator Innovations Award for Marketing. The BP All-Stars program also earned the PTPA™ (Parent Tested Parent Approved) Seal of approval in 2016.
The wow factor!
The success of Boston Pizza's program is largely due to the hard work and dedication that goes into keeping the program fresh and fun! See how other clients use Premiums to keep customers coming back for more: