NRA award nominated kids program

 

Boston Pizza was looking to revamp their kids program and create a truly unique dining experience for their guests. Boston Pizza and Kidzsmart pulled out all the stops to create a family experience that is ground-breaking and distinctly Boston Pizza, setting a new bar above that of traditional kids programs. The integrated program, “BP All Stars”, lives across print and digital media, and activities are designed to engage the family as a whole, bringing them together in a fun dining experience.

This successful program was nominated as a top 3 finalist in the 2014 National Restaurant Association’s Operator Innovations Awards.

Program Features:

4 self-contained 12 page activity books, along with 4 crayons and 2 tattoos neatly tucked inside 

 Program refreshes every 4 months offering variety and new exciting content 

 3D Augmented Reality Mobile App with interactive games, multi-player capacity, and a national leaderboard 

 Franchisee communications and training materials