How some businesses cut marketing costs... and increased business!
At times like this, businesses tend to choose one of two paths: slash their entire marketing budget and hope things get better by themselves, or find some way to reduce marketing expenses without sacrificing business. If you choose the second option, Kidzsmart can save you money AND help your business.
According to the Nation's Restaurant News (Sept. 22, pp.32), quick-serve chains like T.G.I. Friday's and BJ's Restaurant and Brewhouse saw increased business (the biggest gain since Summer 2007) last quarter as a direct result of increased marketing, specifically on promotions centered around deals. And they did it all while still keeping -- and increasing -- their kids and family marketing programs with Kidzsmart.
What this shows us is that people are still going to restaurants, but they're doing so with an eye on value. Families, in particular, still want to eat out, but they're looking for a bit more bang for their buck.
Restaurants that have a value meal plan, a weekday special, or a kids eat free day are using this perception of increased value to increase their attractiveness to parents. And if parents can bring their kids somewhere they're entertained and still saving money, then it makes the decision easy.
Both BJ's and T.G.I. Friday's save more money -- and provide value to families while differentiating themselves from the competition -- by using Kidzsmart childrens activity books and placemats. Kidzsmart's end-to-end service (concept to distribution) eliminates middlemen and saves time... and unit costs.
As the end-to-end provider of over 60 million paper-based pieces every year, Kidzsmart has established itself as experts in communicating brand messages to your entire child and family demographic.
According to the Nation's Restaurant News (Sept. 22, pp.32), quick-serve chains like T.G.I. Friday's and BJ's Restaurant and Brewhouse saw increased business (the biggest gain since Summer 2007) last quarter as a direct result of increased marketing, specifically on promotions centered around deals. And they did it all while still keeping -- and increasing -- their kids and family marketing programs with Kidzsmart.
What this shows us is that people are still going to restaurants, but they're doing so with an eye on value. Families, in particular, still want to eat out, but they're looking for a bit more bang for their buck.
Restaurants that have a value meal plan, a weekday special, or a kids eat free day are using this perception of increased value to increase their attractiveness to parents. And if parents can bring their kids somewhere they're entertained and still saving money, then it makes the decision easy.
Both BJ's and T.G.I. Friday's save more money -- and provide value to families while differentiating themselves from the competition -- by using Kidzsmart childrens activity books and placemats. Kidzsmart's end-to-end service (concept to distribution) eliminates middlemen and saves time... and unit costs.
As the end-to-end provider of over 60 million paper-based pieces every year, Kidzsmart has established itself as experts in communicating brand messages to your entire child and family demographic.
posted by Kidzsmart at
12:00 PM
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