Tuesday, February 3, 2009

Updating your kids menu? Find out what kids want...

The latest QSR Magazine has a forward-thinking article on what kids want out of fast food restaurants... and it's not what you'd expect.
"Independent restaurant operators are leading an emerging "kid-adult" fusion trend by promoting adult-style offerings to kids in greater numbers. Their menus target kids with smaller portions of premium steaks, fresh fish, locally-sourced healthy foods, and bolder ethnic flavors that are usually the domain of adult palates."

Click here to read "What Kids Want out of Fast Food."

Of course, this is not really a feasible option for most fast food chains... and something makes me suspect that it's the parents who are answering these questions.

Still, if you're looking at redesigning your kids menu, it might be worth looking at alternatives to chicken fingers and mac & cheese. Filet of sole for little Aidan? Better make sure you have something to entertain the kids while the chef is working on their meal!

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