Kids choose the meal... AND the place to stay!

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Here's a bit of our most recent newsletter:

"We've always had requests from hotels and quickserve establishments, but have only recently embarked on focusing our ability to communicate brand messages to children in these two markets," says Dennis O'Brien, company President and Founder. "Years of success in providing paper-based children's marketing materials to casual restaurant chains has given Kidzsmart some new insights and solutions for marketing to families in the quickserve and hotel chain environments," he added.

In the quickserve market there is a long tradition of providing plastic toys and other giveaways to entice repeat business. There is clear recognition of the importance of marketing to kids and families. "What we hope to add to the mix is a more effective way to communicate brand messages to kids and have them interact with the brand in a way that toys and giveaways just don't provide," says Mike Haines, General Manager and Vice President of Kidzsmart. "Our recent work with quickserve chain Burgerville demonstrates that well-branded, environmentally-friendly, paper-based products have great potential in the take-out environment."

The hotel market is no stranger to branding. Today, there is growing recognition in the industry that deepening the family experience on a visit to a hotel can build brand loyalty. "If a family with young children is greeted with a fun activity kit that serves to build what we call a "signature family experience" for the brand, there's an obvious upside for both hotel and patron," notes Bill Brunson, Director of Sales and Marketing. "The more memorable and fun the experience is, the more likely the kids will say let's stay there again, which is the desired response."

Contact Kidzsmart to discuss custom, branded solutions for your hotel or restaurant!