Thursday, August 2, 2007

Market Moves...........

Wow, the market for custom branded activity books continues to surprise!! More and more customers are recognising the opportunity to market their brand to children and families through interactive puzzles and games, both in the restaurant market and in our other markets. We recently completed a project with Telus, a large Telco in Canada and we're very excited about assisting them in reaching their family audience.

We are also, at customer requests, working on innovations designed to eliminate the need for plastic toys from China which have typically been used to augment childrens' programs at restaurants. The customers of restaurant chains are looking for environmentally friendly alternatives to plastic toys (not to mention the recent lead-poisoning scare ) and restaurants are responding - therefore so is Kidzsmart. Look for news on an innovative line of environmentally friendly table toys coming soon!

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